Cookie Policy for Sam’O Consulting
Effective Date: October 30, 2025
Sam’O Consulting (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website to enhance your experience, analyze usage, and provide personalized content. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences. This policy is part of our broader Privacy Policy and applies to your use of our website.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit our website. They store information about your browsing activities, such as preferences or session data, to improve functionality and user experience. Other tracking technologies, such as web beacons or pixel tags, may also be used for similar purposes.
2. Types of Cookies We Use
We use the following categories of cookies on our website:
a. Essential Cookies
- Purpose: These cookies are necessary for the website to function properly, enabling features like navigation, secure access, and form submissions (e.g., scheduling a consultation).
- Examples: Session cookies to maintain your browsing session, authentication cookies for secure logins (if applicable).
- Duration: Typically session-based (deleted when you close your browser) or short-term.
- Consent: These cookies are required and cannot be disabled, as they are essential for website operation.
b. Analytics Cookies
- Purpose: These cookies help us understand how visitors interact with our website by collecting anonymized data on page views, time spent, and click patterns. This allows us to improve our website and services.
- Examples: Google Analytics cookies to track usage metrics (e.g., _ga, _gid).
- Duration: Persistent cookies, typically lasting up to 2 years.
- Consent: Optional; you can disable these via our cookie consent tool or browser settings.
c. Marketing Cookies
- Purpose: These cookies enable us to deliver personalized content, such as tailored newsletters or promotional materials about Thailand’s FinTech landscape, based on your interests and browsing behavior.
- Examples: Cookies set by third-party marketing platforms (if applicable, e.g., for retargeting ads).
- Duration: Persistent cookies, typically lasting up to 1 year.
- Consent: Optional; you can opt out via our cookie consent tool or browser settings.
d. Functional Cookies
- Purpose: These cookies enhance website functionality by remembering your preferences (e.g., language settings or cookie consent choices).
- Examples: Cookies storing your consent to our cookie policy.
- Duration: Persistent cookies, typically lasting up to 1 year.
- Consent: Optional; you can manage these via our cookie consent tool or browser settings.
3. How We Use Cookies
We use cookies to:
- Ensure Website Functionality: Enable core features like navigation, form submissions (e.g., consultation requests), and secure access to certain areas (if applicable).
- Analyze Website Performance: Track usage patterns to optimize content, improve user experience, and measure the effectiveness of our thought leadership articles.
- Personalize Content: Deliver relevant insights or marketing materials, such as newsletters about Thailand’s FinTech ecosystem, based on your interests.
- Support Services: Enhance our ability to provide tailored consulting services by understanding your interactions with our website.
4. Third-Party Cookies
We may use third-party services that set their own cookies on our website, such as:
- Google Analytics: To collect anonymized data on website usage (e.g., page views, bounce rates).
- Marketing Platforms: To deliver targeted content or ads (if applicable).
- Payment Processors: To facilitate secure payment transactions for services (e.g., during engagement agreements).
These third parties are contractually obligated to protect your data and use it only for the purposes we specify. Their cookie practices are governed by their respective privacy policies (e.g., Google’s Privacy Policy).
5. Your Choices Regarding Cookies
You can manage your cookie preferences in the following ways:
- Cookie Consent Tool: When you first visit our website, a cookie consent banner allows you to accept or reject non-essential cookies (analytics, marketing, and functional). You can modify your preferences at any time via the cookie settings link on our website.
- Browser Settings: Most browsers allow you to block or delete cookies. For example:
- Opt-Out Tools: For analytics or marketing cookies, you can use tools like Google Analytics Opt-Out or opt out of targeted advertising via platforms like the Network Advertising Initiative.
6. Do Not Track Signals
Our website does not currently respond to “Do Not Track” signals, as there is no universal standard for such signals. You can manage tracking through our cookie consent tool or browser settings.
7. Data Collection and Privacy
Cookies may collect personal information, such as your IP address or browsing behavior, which is handled in accordance with our Privacy Policy. We anonymize data where possible (e.g., for analytics) and implement security measures to protect your information.
8. Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes in our practices, technologies, or legal requirements. The updated policy will be posted on our website with the revised effective date. If changes are significant, we will notify you via email or a website notice (where required).
9. Contact Us
If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us

