Privacy Policy for Sam’O Consulting
Effective Date: October 30, 2025
Sam’O Consulting (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or interact with us. By accessing or using our website or services, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect information that you provide directly to us, as well as information collected automatically when you interact with our website or services. The types of information we may collect include:
a. Personal Information
- Contact Information: Name, email address, phone number, company name, and other details you provide when scheduling a consultation, subscribing to our newsletter, or contacting us.
- Business Information: Information about your organization, such as business model, transaction volume, or regulatory needs, provided during consultations or service inquiries.
- Payment Information: Billing details (e.g., credit card or bank account information) if you engage our services, processed securely through third-party payment processors.
- Correspondence: Records of communications with us, including emails, forms, or inquiries submitted through our website.
b. Automatically Collected Information
- Usage Data: Information about how you interact with our website, such as pages visited, time spent, and click patterns.
- Device Information: IP address, browser type, operating system, and device identifiers.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, analyze website performance, and deliver personalized content. See Section 6 (Cookies and Tracking Technologies) for more details.
c. Information from Third Parties
- We may receive information from third parties, such as analytics providers (e.g., Google Analytics), business partners, or publicly available sources, to enhance our understanding of the Thai FinTech market or improve our services.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery: To provide consulting services, process payments, manage engagements, and deliver tailored market entry strategies, regulatory support, or operational solutions.
- Communication: To respond to inquiries, schedule consultations, send newsletters, or provide updates about our services and Thailand’s FinTech landscape.
- Website Improvement: To analyze usage patterns, improve website functionality, and enhance user experience.
- Marketing and Thought Leadership: To send you relevant insights, newsletters, or promotional materials (with your consent, where required).
- Compliance and Legal Obligations: To comply with applicable laws, regulations, or legal processes, including Bank of Thailand (BOT) requirements or anti-money laundering (AML) obligations.
- Analytics and Research: To conduct market research and produce aggregated, anonymized insights about Thailand’s FinTech ecosystem.
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: We engage trusted third-party service providers (e.g., payment processors, hosting providers, or analytics tools) to perform functions like processing payments, hosting our website, or analyzing data. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
- Business Partners: With your consent, we may share information with Thai financial institutions, technology vendors, or other partners to facilitate market entry, regulatory compliance, or operational setup.
- Legal Requirements: We may disclose information if required by law, regulation, or legal process (e.g., court orders or BOT audits), or to protect our rights, property, or safety.
- Business Transfers: If Sam’O Consulting is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, with notice provided where required.
4. Your Choices and Rights
You have certain rights and choices regarding your personal information:
- Opt-Out of Marketing: You may unsubscribe from our newsletters or marketing communications by clicking the “unsubscribe” link in emails or contacting us at [insert contact email].
- Access and Update: You may request access to, correction of, or deletion of your personal information by contacting us at [insert contact email].
- Cookies: You can manage cookie preferences through your browser settings or our cookie consent tool (see Section 6).
- Do Not Track: Our website does not currently respond to “Do Not Track” signals, as there is no universal standard for such signals.
If you are in a jurisdiction with specific privacy laws (e.g., GDPR for EU residents), you may have additional rights, such as data portability or the right to object to processing. Contact us at [insert contact email] to exercise these rights.
5. Data Security
We implement reasonable technical and organizational measures to protect your personalึง
System: information from unauthorized access, loss, or misuse. These include:
- Encryption of sensitive data (e.g., payment information) during transmission and storage.
- Access controls to limit who can view or process your information.
- Regular security assessments of our systems and third-party providers.
However, no system is completely secure, and we cannot guarantee absolute security. Please notify us immediately at [insert contact email] if you suspect any unauthorized access to your information.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience and analyze website performance. Cookies may include:
- Essential Cookies: Necessary for website functionality (e.g., session management).
- Analytics Cookies: To track usage patterns and improve our website (e.g., Google Analytics).
- Marketing Cookies: To deliver personalized content or ads (with your consent).
You can manage cookies through our cookie consent tool or your browser settings. Disabling cookies may affect website functionality.
7. International Data Transfers
Sam’O Consulting operates in Thailand, but we may transfer your information to service providers or partners in other countries (e.g., for cloud hosting or analytics). We ensure that such transfers comply with applicable privacy laws and include safeguards like standard contractual clauses or equivalent protections.
8. Third-Party Links
Our website may contain links to third-party websites (e.g., Bank of Thailand, PromptPay, or partner sites). We are not responsible for the privacy practices or content of these sites. Please review their privacy policies before providing personal information.
9. Children’s Privacy
Our website and services are not intended for individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us at [insert contact email] to request deletion.
10. Retention of Information
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes. For example:
- Contact information for inquiries is retained for up to 2 years unless you request deletion.
- Client engagement data may be retained for up to 7 years to comply with Thai regulatory requirements.
- Analytics data is typically anonymized and retained indefinitely for market research.
11. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, legal requirements, or industry standards. We will post the updated policy on our website with the revised effective date. If changes are significant, we will notify you via email or a website notice (where required).
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us.