LEADERSHIP - SamO

Leadership That’s Built Thailand’s Payment Infrastructure

Our team doesn’t just understand Thailand’s FinTech ecosystem—we’ve architected it.

Former executives from National ITMX, major Thai banks, and regional payment networks.

Sasipong Pewkaw

Co-Founder, CEO/COO

Former Director, Liquid Group PTE (Thailand) Former Head of Business Strategy, National ITMX

Sasipong led strategic initiatives at National ITMX, Thailand’s central payment infrastructure operator, where he shaped PromptPay ecosystem development and commercial partnerships. Prior experience at SCB, KBank, and Accenture.

Eetu Kuneinen

Co-Founder, Chief Strategy Officer

Former President, Eurasia Continental Financial, Former Director of Technology Strategy, Bank of Asia, Co-Founder, ABAC

Eetu was involved in building two digital banks, the latest out of Astana International Financial Centre, where he was the president and set it up from obtaining the license, building the team and deploying technology solutions to acquisition.

Nicholas Leong

Co-Founder, Head of International Markets

Nicholas brings deep expertise in regional payment network expansion across Southeast Asia, with particular focus on cross-border payment corridors and international PSP partnerships.

Nanthachai Wattanapong

Chief Technology Officer

Former Head of Solution Architect, National ITMX Former Technology Lead, KBank, Accenture, Ascend

Nanthachai architected core payment infrastructure systems at National ITMX, with hands-on experience in PromptPay integration, ISO 20022 implementation, and PCI-DSS compliance.